MOW
CASE STUDIES
Location: Montreal
Market Region: Global
Industry: AI/Healthcare
Project Type: Brand Evolution
Deliverables: Brand Name, Identity System, Messaging, Website
Avitia re-emerged as a credible brand in AI healthcare, equipped with a cohesive digital identity and messaging system that reestablished trust and attracted new partners.
Avitia needed a complete brand overhaul after emerging from bankruptcy, with a new identity that could restore credibility and position it for growth in the healthcare AI space.
MOW renamed and rebranded the company, creating a full identity system, messaging strategy, and web experience from scratch. The work emphasized clarity, trust, and medical accessibility, reestablishing the brand in a competitive AI health market.
.
Location: Houston
Market Region: United States
Industry: Tech/Events
Market Region: Global
Project Type: Brand Creation
Deliverables: Brand Name, Identity System, Messaging, Mobile Experience
Hey Houston aimed to launch a culturally relevant, tech-forward event discovery platform that felt hyperlocal and modern without appearing corporate or generic.
MOW brand identity creation, messaging, and UX design. We crafted a playful yet scalable brand language and mobile experience, capturing the spirit of discovery while staying grounded in community.
Hey Houston launched successfully with a visually distinctive platform and strong adoption among early users. The brand felt fresh, culturally relevant, and scalable.
.
Location: San Francisco
Market Region: Global
Industry: Robotics
Project Type: Brand Creation
Deliverables: Brand Name, Identity System, Messaging, Mobile Experience
Petra required a compelling brand identity to introduce its breakthrough tunneling technology to investors and infrastructure partners, with a focus on safety, innovation, and impact.
MOW created the Petra name and identity system with a hard-edged, confident tone. Messaging focused on technical credibility and societal benefit, while visuals reflected power and precision to attract investment.
Petra closed a $33M round and earned national media attention. The brand became synonymous with technical disruption and bold infrastructure innovation.
.
"
April 2024
AutoAlign spins off from Armilla AI, launches the first-ever Sidecar LLM firewall solution, and signs a cooperation agreement with KPMG in Canada to reinforce their AI-model risk frameworks. Sidecar is the company's novel AI security approach.
"
April 2024
Toronto-based AutoAlign spun off from its parent company Armilla AI and launched a firewall solution aimed at making large language models (LLMs) safer.
"
San Francisco-based HiOperator startup which focuses on customer support technology, is tackling one of the industry’s most persistent challenges today with the launch of QAScout, an AI-powered tool designed to enhance the quality assurance process in customer service.
.
.
"
Jan 2024
Customer service experiences can really stick with you. In 2016, Liz Tsai cofounded HiOperator as CEO to develop a customer service system with a combination of back-end automation and generative AI
"
Los Angeles // MX
