Keynote

Bananos Inteligentes: The Greatest Banana Rebrand in History

Mérida, México · Peter Weltman, CEO of Man of the World

What happens when you apply AI, brand strategy, and strategic communications to an entire agricultural industry? Peter Weltman's keynote in Mérida, México on the Bananos Inteligentes project — an AI-powered intelligence and identity platform for the global banana industry.

About This Keynote

Bananos Inteligentes is a unified brand, identity, and intelligence platform for the banana industry — from growers to exporters to global markets. This keynote explores how AI can transform agricultural industries through better data, stronger brand identity, and more strategic communications.

Man of the World (MOW) conceived and led the Bananos Inteligentes brand strategy, including the naming, identity system, and inaugural keynote launch in Mérida, México.