MOW led the full brand creation and launch of a tunneling technology focused on building safer communities — including the Petra brand name, a complete messaging and identity system, and a scalable visual language.
The Petra brand supported a successful $33M fundraise and continues to grow and evolve over time.
The launch secured Tier 1 coverage across CNBC, Forbes, WIRED, and TechCrunch — positioning Petra as a category-defining infrastructure technology.
Outcome
$33M raise · CNBC · Forbes · WIRED · TechCrunch
Discipline
Infrastructure · Robotics