MOW led the full brand creation and market relaunch as the company emerged from bankruptcy — including the Avitia brand name, a complete messaging and identity system, and a new website from design through deployment.
MOW also led government-facing communications, along with press and social, reintroducing the brand with clarity and credibility.
In less than a year, Avitia expanded across Canada, as well as to Thailand and the Middle East.
Outcome
Expanded to Canada, Thailand & the Middle East in under a year
Discipline
Healthcare · AI