Man of the World wasn’t named by chance. While it’s the translation of founder Peter Weltman’s surname, it’s also the agency’s unwavering declaration. Built at the intersection of culture, place, and technology, MOW is driven by a singular instinct: to find the signal before the world tunes in.

Based in Los Angeles, Peter doesn’t chase trends — he follows details. He helped shape the NoMad neighborhood in New York before it had prestige — crafting editorial identity and cultural cachet long before developers caught up. He championed the Greek wine industry from the volcanic soils of Santorini to Michelin-starred menus across the U.S., turning this ancient obscurity into a thriving luxury. He’s branded some of today’s most forward-thinking technology companies — often before they had products, headlines, or market traction.

Before it became mainstream, Peter pushed MOW to be among the first to explore how generative AI would reshape marketing. He co-authored one of the earliest articles in VentureBeat on using ChatGPT in brand strategy. Today, he continues to push the field forward, covering the AI Film Festival — where narrative craft met machine intelligence — and advising AI startups on everything from go-to-market messaging to storytelling frameworks.

His agency, Man of the World, operates globally with a strong presence in Latin America. Peter is a trusted creative partner to tech founders, Google Cloud teams, and creative technologists.

He has cohosted events with Runway, was invited by OpenAI to their launch in Mexico City, as well as delivered keynotes at the Volcano Summit in Antigua, Guatemala — helping shape the region’s next wave of creative technology leadership.

Peter’s approach is equal parts journalistic and cinematic — obsessed with narrative truth, elevating through detail, and always leading with curiosity. He believes luxury lives in precision. That storytelling is a strategic asset. And that fearless brands don’t follow — they define.