Discover how to embed generative AI into your workflows, culture, and strategy — moving beyond tools to create lasting business transformation.
At the recent Prodem Emprendimiento e Innovación Conference in Concepción, Chile, Man of the World CEO & founder Peter Weltman delivered a keynote that reframed AI as more than a tool. Instead, he framed AI as a mindset, a system, and a strategic imperative towards bringing organizations into the next generation.
Peter’s keynote, “AI with Valor: Brave Innovation, Real Value,” challenged leaders — especially across Latin America — to rethink artificial intelligence not as a hype-fueled trend but as a cultural and operational backbone. (Watch the full keynote here.)
“Valor” in English is bravery. In Spanish, it means value. Weltman used both meanings to emphasize what brands must do to stay relevant: act bravely, build with purpose, and measure relentlessly.
True AI integration demands more than tools — it demands structure before scale. It requires brave reinvestment in systems that matter. And it takes cultural buy-in from leadership to frontline workers.
1. AI Is Not a Tool — It’s a System
Weltman urged organizations to move beyond the “magic wand fallacy” — the idea that simply integrating AI will fix operational inefficiencies. Instead, he outlined a task-based framework: break workflows into atomic components, identify which tasks AI can improve, and implement AI with intentionality. This approach leads to real digital transformation, not performative adoption.
2. Misconceptions That Block Real Value
AI adoption is high — 78% of companies say they use it. But the value? Often negligible. Why?
- Lack of KPI alignment: AI without strategic outcomes leads nowhere.
- Poor organizational mindset: AI cannot thrive in environments where leadership hasn’t bought in.
- Overestimating AI’s capacity: Generative AI isn’t magic—it needs training, tuning, and testing.
At Man of the World, Weltman’s LA-based creative and marketing agency, has launched AI companies for the last decade. They’ve seen how their technology-first clients created products based on meaningfully using artificial intelligence. It’s why MOW uses workflows that are powered by AI, but always grounded in human-centered strategy. That’s how they build brand identities, launch messaging platforms, and design scalable web experiences that actually convert.
This isn’t symbolic—it’s strategic. LATAM is a proving ground for generative AI, and we’re building lasting creative and strategic frameworks alongside partners in government, public companies, and early-stage startups.
3. LATAM’s Moment: Bold Innovation from the South
Latin America is more than ready for this transformation. Citing a poll from Hi Ventures in Mexico City, Weltman noted that receptiveness to AI is higher in Latin America than in many other regions. Combine that with the region’s rise in STEM graduates and entrepreneurial spirit, and LATAM is primed to lead.
Man of the World has already gone all in:
- Google Cloud partner projects across LATAM
- AI implementation consulting for a $14M initiative in Mexico
- Runway AI co-host in Mexico City
- Keynote speaker at the Volcano Summit in Guatemala
4. For LA Brands and Agencies: Your Future Is Now
As one of the top branding agencies in Los Angeles, Man of the World has lived this transformation. The LA creative and marketing landscape is rapidly evolving. Standing still is no longer an option.
- Every company must learn where they can leverage AI in their workflows for efficiency, effectiveness, and competitiveness
- AI must be treated as a system, not a gimmick
- Brands must push storytelling and automation together
- Creatives must build brands designed for an AI-augmented future
- Design studios, like Man of the World, in Los Angeles should should reimagine workflows for generative content sprints and scalable production
Takeaways for Digital Transformation Leaders
✅ Break work into atomic tasks
✅ Align AI tools with business KPIs
✅ Focus on cultural adoption and team mindset
✅ Measure, refine, and scale with clarity
Final Word
At Prodem, Peter Weltman didn’t just talk about AI — he showed how to infuse it into the DNA of organizations, from Chile to California. As everyone builds the next era of global innovation, the brands that succeed will be the ones who embed AI not as a feature — but as a foundational belief.
Ready to transform your organization?
Let’s talk about how Man of the World can integrate generative AI into your branding, messaging, web, and marketing systems—at scale.